When we procrastinate, the most common emotion is guilt. It's an uncomfortable feeling caused, at least in part, by the dissonance between what we intended to do and what we're doing (not what we intended). This dissonance is uncomfortable, and we do a number of things to reduce it including distraction, denial, and trivialization to name a few. This week, I discuss the nature of cognitive dissonance in relation to procrastination as well as the various strategies we use to make ourselves feel better. Of course, I also suggest a strategy that's more effective in the long run.